I bought a pack of Orbit peppermint gum (at Best Buy of all places) but I realized while standing there looking at my various options, that I really didn't have much of an option at all...peppermint gum just seemed to be, well, peppermint gum. Was I voting for which gum then had the best marketing?
I purchased a CD from CDBaby.com back in January, and am loving their approach to email marketing. It started with a clever tale on how careful they were shipping my compact disc:
Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
