email marketing

I purchased a CD from CDBaby.com back in January, and am loving their approach to email marketing. It started with a clever tale on how careful they were shipping my compact disc:

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.